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Beet It vs Micro Ingredients Beetroot (2026)
Disclosure: We earn commissions on purchases made through our links. This never influences our scores. Editorial policy
The Verdict
Beet It takes it on our rubric, 80 to 74 on our 0-100 execution score, and holds our Top Pick badge in the beetroot scorecard. It wins transparency 23 to 13 and purity verification 19 to 13, and those two pillars are the same story told twice: a labeled nitrate number and an Informed-Sport certificate against a pouch that publishes neither. Micro Ingredients wins value 23 to 13, and it is not close on money, about $0.59 a day against $3.33 a shot. Both earn a full 25 on dosing and form.
In our view, if you are using beetroot for a specific event or a measured training block, the standardized shot is the only product here where you know what you took, and the price is simply the price. If you are adding beetroot to a smoothie as a general habit, the bulk powder is a perfectly reasonable food purchase, but treat the clinical dose numbers as unavailable rather than met, because nobody has measured the nitrate in that pouch.
Beet It Sport Nitrate 400 Shot
Beet It
Organic Beet Root Powder, 2 Pound
Micro Ingredients
Head-to-Head Comparison
| Category | Beet It Sport Nitrate 400 Shot Beet It | Organic Beet Root Powder, 2 Pound Micro Ingredients |
|---|---|---|
| Brand Score | 80/100Winner | 74/100 |
| Dosing & Form | 25/25Winner | 25/25 |
| Purity | 19/25Winner | 13/25 |
| Value | 13/25 | 23/25Winner |
| Transparency | 23/25Winner | 13/25 |
| Cost/Day | $3.33 | $0.59Winner |
| Dose/Serving | 400mg | 3000mg |
| Form | Concentrated Beetroot Juice | Cold-pressed Beet Root Juice Powder |
| Third-Party Tested | ✓ Yes | No |
| Proprietary Blend | No | No |
Why This Comparison Matters
Beetroot supplements work through dietary nitrate, and almost nothing in the category tells you how much nitrate is actually in the product. That is the whole comparison here. Beet It Sport standardizes each shot to exactly 400mg of nitrate, which per our data matches the protocol used in multiple published RCTs, and it is Informed-Sport certified. Micro Ingredients sells cold-pressed organic beet root juice powder in a two-pound pouch and does not disclose nitrate content at all.
Our profile puts the effective range at 300 to 600mg of dietary nitrate daily, roughly 70mL of concentrated beetroot juice or 15 to 30g of unstandardized powder. With an unstandardized powder you are estimating: our value figure for Micro Ingredients assumes a 20g daily intake to have a reasonable chance of clearing that threshold, which is why its cost per day is higher than the per-scoop price suggests.
On cost, Micro Ingredients is about $0.59 per day at that estimated 20g intake, from a pouch of roughly 302 three-gram servings at $26.95. Beet It is about $3.33 per shot from a 15-pack at $49.95. We scored both on dosing and form, purity verification, value, and label transparency.
Detailed Score Breakdown
Beet It Sport Nitrate 400 Shot
Beet It
Clinically validated dose of exactly 400mg dietary nitrate, matching the protocol used in multiple RCTs
Informed-Sport certified, guaranteeing absence of banned substances for athletes
$3.33/day - expensive but the only product delivering a verified clinical nitrate dose per serving
Exact nitrate content standardized and displayed, one of the few products to do so
The only product explicitly standardized and validated for exact 400mg nitrate dose per serving
Organic Beet Root Powder, 2 Pound
Micro Ingredients
Unstandardized powder with unknown nitrate content, so clinical evidence cannot be directly applied
GMP certified facility but no third-party product-level testing verified
$0.59/day at estimated 20g effective dose - the most cost-effective bulk option
Lists powder weight but does not disclose nitrate content, which is the only metric that matters
Made from juice powder which may be slightly more concentrated than root powder, but nitrate content remains unverified
How We Compared These Products
Every product in our database is scored on four equally-weighted pillars: dosing accuracy and form quality, purity verification (third-party testing), cost per clinically effective dose (not cost per pill), and label transparency. Each pillar is worth 25 points for a total of 100.
Cost per effective dose is calculated using the clinically studied dose from published research, not the manufacturer's suggested serving. If a product requires multiple servings to reach the dose used in clinical trials, that cost is reflected in the value score.
For a full explanation of our scoring methodology, see our methodology page. Prices were last checked on the dates listed for each product and may have changed.
Frequently Asked Questions
Why does nitrate content matter more than powder weight?
Because dietary nitrate is the active, and our profile puts the effective range at 300 to 600mg of it per day. A powder that lists only gram weight tells you nothing about how much nitrate you are getting. Beet It standardizes every shot to 400mg; Micro Ingredients does not disclose nitrate content, which is why our transparency pillar splits 23 to 13.
Is either beetroot product third-party certified?
Beet It Sport is Informed-Sport certified, which per our notes guarantees the absence of banned substances for athletes. Micro Ingredients has GMP manufacturing but no third-party product-level testing we could verify. That is the purity verification split, 19 against 13.
Which beetroot option is cheaper per serving?
Micro Ingredients by a wide margin, at about $0.59 per day at the estimated 20g intake against Beet It at about $3.33 per shot. The pouch is $26.95 for roughly 302 three-gram servings; the Beet It pack is $49.95 for 15 shots. Our value pillar scores that 23 to 13.
More Beetroot Powder Comparisons
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FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. Dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Always consult with a qualified healthcare professional before starting any supplement regimen.