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AG1 vs Huel (2026)
Disclosure: We earn commissions on purchases made through our links. This never influences our scores. Editorial policy
The Verdict
Different products, so judge them by job. Huel (B+ overall) is the stronger product on the metrics we score: it delivers 40g of protein and 7g of fiber per meal at about $3.18 per serving with a fully disclosed label and zero proprietary blends. AG1 (B overall) is a 12g greens supplement at $2.63 per serving whose formula is hidden inside proprietary blends, with NSF Certified for Sport as its one real edge. The verdict: if you want to replace a meal with balanced, verifiable nutrition, Huel is the clear pick and the better value per dollar of actual food. If you only want a greens top-up on a diet you are otherwise happy with, AG1 fills that narrow niche - but it is not food and will not keep you full. Most people overpay for AG1 expecting it to do something it never claimed to do.
AG1 (30 Servings)
AG1 (Athletic Greens)
Huel Black Edition (Chocolate, 17 Servings)
Huel
Head-to-Head Comparison
| Category | AG1 (30 Servings) AG1 (Athletic Greens) | Huel Black Edition (Chocolate, 17 Servings) Huel |
|---|---|---|
| Brand Score | 71/100 | 78/100Winner |
| Dosing & Form | 14/25 | 22/25Winner |
| Purity | 25/25Winner | 15/25 |
| Value | 7/25 | 18/25Winner |
| Transparency | 13/25 | 23/25Winner |
| Cost/Day | $2.63Winner | $3.18 |
| Dose/Serving | 12g | 400kcal |
| Form | Powder (single-flavor pouch + travel packs) | Powder (Chocolate, scoop not included) |
| Third-Party Tested | ✓ Yes | No |
| Proprietary Blend | Yes | No |
Why This Comparison Matters
This is one of the most common greens-powder searches, and it is a bit of an apples-to-oranges matchup - which is exactly why it is worth clearing up. AG1 and Huel are not the same kind of product. AG1 is a daily greens supplement: about 12 grams of powder, low in calories, meant to be added on top of your normal diet. Huel is a meal replacement: a 400-calorie, 40-gram-protein complete-food shake meant to replace an actual meal.
So the question is not really which is better - it is which problem you are trying to solve. If you want to skip a meal and still get balanced nutrition, that is Huel's job. If you want a vegetable hedge alongside the meals you already eat, that is AG1's pitch. Choosing the wrong one means either drinking a meal you did not want or paying premium prices for a sprinkle of greens that does not fill you up.
We scored both on our four-factor rubric and lay out who each product is actually for.
Detailed Score Breakdown
AG1 (30 Servings)
AG1 (Athletic Greens)
75+ ingredients organized into proprietary blends - individual ingredient doses are not disclosed, so it is mathematically impossible to verify whether any single ingredient (ashwagandha, rhodiola, milk thistle, etc.) hits its evidence-supported dose
NSF Certified for Sport - the only major greens powder with this certification; tested annually against 280+ banned substances and screened for heavy metals, microbial contamination, and label-claim accuracy
$2.63 per serving on subscription ($79/month) or $3.30 on one-time order - the most expensive product in the category by a wide margin
Discloses NSF Sport status and publishes a certificate of analysis, but the underlying formula is grouped into named blends ('Alkaline, Nutrient-Dense Raw Superfood Complex,' 'Nutrient-Dense Extracts, Herbs and Antioxidants') that hide individual doses
Only NSF Certified for Sport greens powder on the market - genuine differentiator for tested athletes. Premium price reflects the certification more than the formula transparency.
Huel Black Edition (Chocolate, 17 Servings)
Huel
Highest protein in this review at 40g per meal with 7g fiber and lower carbohydrate than the standard powder; macros and full micronutrient panel disclosed, so satiety and calorie-control claims are verifiable
Vegan multi-source protein (pea + brown rice), 27 vitamins and minerals, no artificial sweeteners; Huel publishes nutrition and ingredient detail but carries no NSF/Informed Sport certification
About $3.18 per meal (17 meals per bag) - mid-to-premium for the category but competitive on cost per gram of protein
Full Nutrition Facts panel with every macro and micronutrient amount disclosed and no proprietary blends - among the most transparent products in the category
The strongest formula here on the metrics that matter - 40g protein, real fiber, and complete label disclosure. You are buying verifiable nutrition rather than a superfood marketing list.
How We Compared These Products
Every product in our database is scored on four equally-weighted pillars: dosing accuracy and form quality, purity verification (third-party testing), cost per clinically effective dose (not cost per pill), and label transparency. Each pillar is worth 25 points for a total of 100.
Cost per effective dose is calculated using the clinically studied dose from published research, not the manufacturer's suggested serving. If a product requires multiple servings to reach the dose used in clinical trials, that cost is reflected in the value score.
For a full explanation of our scoring methodology, see our methodology page. Prices were last checked on the dates listed for each product and may have changed.
Frequently Asked Questions
Are AG1 and Huel the same kind of product?
No. AG1 is a greens supplement - about 12 grams of powder, low calorie, designed to be added to your existing diet as a micronutrient hedge. Huel is a meal replacement - a 400-calorie shake with 40g of protein and 7g of fiber, designed to replace an actual meal. They solve different problems, which is why comparing them on 'which is better' misses the point.
Can AG1 replace a meal?
No. AG1 contains only about 12 grams of powder and very few calories, with minimal protein. It will not keep you full or substitute for the energy and macronutrients of a meal. If you want something that replaces a meal, you want a meal replacement like Huel, not a greens powder.
Which is cheaper, AG1 or Huel?
Per serving they are in a similar range - AG1 is about $2.63 per serving on subscription and Huel Black Edition is about $3.18 per meal. But the value comparison is uneven: Huel's price buys a full 400-calorie meal with 40g of protein, while AG1's price buys a 12g greens supplement. Dollar for dollar of actual nutrition, Huel delivers far more.
Should I take both AG1 and Huel?
You can, since they do different things, but for most people it is overkill and expensive. Huel is already a complete food with 27 vitamins and minerals, so stacking AG1 on top adds redundant micronutrients at a high cost. If budget matters, pick the one that fits your goal: Huel to replace meals, AG1 only if you want a greens hedge on a diet that otherwise lacks produce.
Which has better label transparency?
Huel. It publishes a full Nutrition Facts panel with every macro and micronutrient amount disclosed and no proprietary blends, earning an A on transparency. AG1 groups its 75+ ingredients into named proprietary blends that hide individual doses, scoring a C. So Huel lets you verify exactly what you are getting, while AG1 does not.
More Greens Powder Comparisons
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FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. The products discussed on this page are not intended to diagnose, treat, cure, or prevent any disease. Always consult with a qualified healthcare professional before starting any supplement regimen.